Welcome
Caitlin Cowie's Portfolio
About Me
Content Strategy
Caitlin is a highly creative content producer and leader who specializes in digital platforms. She got in on the ground floor of BuzzFeed Video in 2013 and-- by creating top-hit video content and new formats-- helped grow it to what it is today. In 2019, she moved on to Disney and helped launch Disney+. There, she oversaw their digital lifestyle verticals as well as worked on Disney+ social and YouTube content. Her first priority is to make powerful content that tells stories that connect with people and sparks conversation.
Data
An expert in digital and social media, Caitlin uses data and platform analytics on a daily basis to inform broad content strategy. The content her teams have developed bring in millions of views every week. Familiar with all aspects of video production and content marketing, she works within tight budgets and delivers on performance and revenue goals.
Videos
Having also personally produced -- including ideating, directing, and editing-- over 200 videos at BuzzFeed herself, she also develops new formats and series that are informed by audience insights and cultural conversation. For this reason, she was hand-picked for the small team that went to the 2016 Rio and 2018 PyeongChang Olympics on behalf of NBC, creating innovative content for their Snapchat Discover channel. There, they made first-of-its-kind content with top medal-winning Olympic athletes and brought in over 2 billion views.
My Portfolio
- buzzfeed
- celeb
- disney+
- ladylike
- tasty
- try guys
- unscripted
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Groot’s Holiday List
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Disney+ Animated Timeline
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Disney+ Deets: Black Panther
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What’s Up, Disney+ | DCappella
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Empty Suitcase: Hawaii
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Empty Suitcase: Montreal
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Empty Suitcase: Arizona
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Date Your Text
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We Dressed Acc. To Florida High School Dress Codes
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Homemade Vs. Fast Food: McDonald’s Egg McMuffin
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If Women’s Roles In Ads Were Played By Men
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If Women In Horror Films Were Played By Men
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Kristin Got Photoshopped To A “Fashion Model Standard”
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7 Questions All Women Have
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14 Reasons Summer Is Rough For Busty Women
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Try Guys Try On Ladies’ Sexy Halloween Costumes
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Stars Of “Arrow” And “The Flash”: Would You Rather?
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How To Fake A Before & After Photo
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I Walked A Fashion Runway As A Plus-Size Woman
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No Recipe Challenge: Giant Chocolate Soufflé